Seller of Record for Commerce in Europe with 1–2 Day Delivery
Enter Europe in weeks, not years. EuroSOR becomes your EU seller of record so you can sell across Europe without taking on local entity formation or VAT registration obligations yourself, because EuroSOR becomes the taxable seller of record where required.
Built by the founders of WareIQ, a Y Combinator backed company enabling global commerce.
Backed by
Selling into Europe should be easy — but regulatory complexity slows everything down
Most brands delay EU expansion because setup is slow, expensive, and unfamiliar. Without a local seller entity, they face VAT, customs, compliance and complex vendor coordination.
Months of Setup
Forming a local entity takes months before selling can begin.
VAT & Tax Complexity
Multiple registrations and filings across markets.
Customs Bottlenecks
Duties, import VAT, and documentation slow first shipments.
Vendor Fragmentation
Brands juggle tax agents, brokers, warehouses, and carriers.
Capital Blocked in VAT
Upfront VAT payment strains cash flow before revenue starts.
No Local Seller Presence
Retailers and marketplaces often require a local seller of record.
Most businesses delay EU expansion because the setup is slow, expensive, and unfamiliar.
A single platform that handles what Europe demands.
Four connected pillars that let you sell, comply, import, and settle with one structure.
Sell
We become your EU seller of record across retail, marketplace, and wholesale channels.
Comply
VAT logic, filings coordination, EPR, packaging, safety, and documentation.
Import
HS codes, duties, valuation, import declarations, and customs workflows.
Settle
Local EUR invoicing for buyers, transparent payouts for you.
The difference EuroSOR makes
Before EuroSOR
- Forming a local company takes months
- VAT, customs, and compliance handled by multiple vendors
- Retailers ask for a local seller you cannot provide
- Marketplaces require complex tax and documentation setup
- Import VAT often needs to be paid upfront, locking working capital
- Fragmented logistics and unclear landed costs
With EuroSOR
- A single seller of record for Europe
- Unified VAT and customs coordination
- Compliant invoices issued locally in EUR
- VAT on imports can be accounted for later through approved EU deferment mechanisms
- Faster approvals from retailers and marketplaces
- Clarity on duties, compliance, and settlements from day one
Three simple steps to start selling in Europe.
Step 1: Share your catalog
We evaluate compliance requirements and onboard your business.
Step 2: We act as your European seller of record
We handle VAT, customs, and invoicing while you manage product and supply.
Step 3: Start selling across Europe
Sell to retailers, distributors, marketplaces, and direct customers with full compliance.
Pan-EU 1-2 Day Delivery from a Central EU Fulfilment Hub
Our centrally located EU fulfilment centre provides consistent 1-2 day delivery across major European markets for both B2B and D2C shipments.
Illustrative transit-time coverage map for EuroSOR pan-EU delivery
Expand into Europe with speed, clarity, and compliance.
Sell Faster
Launch across Europe without waiting for entity formation or tax infrastructure.
Reduce Regulatory Overhead
We handle VAT, customs, compliance, and invoicing so you can focus on sales.
Unlock Cash Flow
EuroSOR helps you access VAT deferment mechanisms that allow import VAT to be settled later instead of upfront.
Optimised Logistics Costs
Benefit from EuroSOR's preferred 3PL network with enterprise grade commercials.
The complete Seller of Record stack.
SoR Layer
EU seller of record, retailer and marketplace contracting.
Tax and VAT Engine
VAT setup, coordinated filings, rules based VAT logic, along with VAT deferment options.
Customs and Compliance Desk
Duties, HS codes, import documentation, product compliance.
Billing and Settlements Hub
Local EUR invoicing and consolidated payouts.
EPR and Packaging Compliance
Waste registration, category requirements, documentation.
Logistics Connectors
Use EuroSOR's preferred 3PL network with enterprise grade commercials.
How companies apply EuroSOR.
Retail Entry
A brand uses EuroSOR as seller of record to supply EU retail chains.
EU Webshop Launch
A D2C brand sells to customers across Europe without forming an entity.
Marketplace Expansion
A seller expands across Amazon EU, Bol, and other marketplaces using one SoR structure.
Export Manufacturer
An OEM supplies European distributors with compliant invoices and returns structure.
Frequently Asked Questions
Common questions about entering Europe with EuroSOR's Seller of Record model.
Have more questions? Let's discuss your specific needs.